Aligning Business Model Design and Technological Innovation for an Improved Business Performance

Brunilda Kosta and Blendi Gërdoçi
Faculty of Economy, University of Tirana

Abstract

This paper aims to investigate the relationship between business model design (BM), explorative and exploitative innovation, and business performance. Andrew Hayes Process macro for SPSS was employed to perform a parallel mediation analysis and test the proposed model using a sample of 193 Albanian enterprises. The results demonstrate that the adoption of a given BM has both direct and indirect effects on business performance. More specifically, the indirect relationship of efficient business model design (EBM) and new markets business model design (NMBM) with business performance, through explorative innovation, is significantly weaker compared to the effect of novel business models (NBM). In contrast, study results show that the difference in indirect effects on the performance of different BMs through exploitative innovation is not significant. Contribution to both technological innovation and business model design literature, and managerial implications are further discussed.


Download Proceedings Book Volume1
Download Proceedings Book Volume2

Presentation