Angelina Ilievska and Naum Ilievski Phd, Faculty of Psychology, International Slavic University "G.r. "Derzhavin, Sveti Nikole
Contemporary sociology, and especially social psychology, explores the mechanisms of priming, automaticity, and their effects on social behavior. Priming matrix is a new concept, a phrase semantically coined by the author in order to explain such complex socio-psychological phenomena in the area of social cognition. This study makes an analyses and description of the dynamics and mechanisms of the programming from a socio-psychological aspect, Transactional analysis, and the perspective of Christian psychotherapy. Methodologically, new concepts are applied: priming matrix and types of representations (Ilievska) with its operational elements (stimulus, prime, representation, subliminal level), and the concepts: awareness and collective nonconscious schemes (Ilievski, 2015), which are described as an opposite of the natural way of life, the personal autonomy and the real freedom. Each person has a basic need for relation, psychological organization, and structure. In its foundation lies the creation of basic mental constructs, socio-cognitive schemes, which have a neurobiological ground. In addition, human behavior can be programmed, nonconsciously, on multiple levels: individual, collective, global, through the complex psychological processes, modeling and conditioning, to the more subtle forms of priming, creating passive automatic social behavior.