Factors Affecting Consumers' Usage Intentions of Car Sharing Services Based on Sharing Economy

Mustafa Alarçi̇n
Phd. Cand., Yıldız Teknik University

Abstract

Sharing economy is a new economic model that uses information network technologies to optimize use and redistribution of unused or underused resources. Thus, it can be stated that the sharing economy is an emerging internet-based business model. Car sharing, which is also within this context, refers to the services that companies provide short-term access to their vehicles parked at certain points of the city (e.g. Zipcar, MOOV), ride-sharing services that allow a group of people to share their vehicle with others (e.g. BlaBlaCar) and ride-hailing services where driver and passenger are matched through an application (e.g. Uber). The inability of supply to meet the demand, especially in metropolitan cities, increasing vehicle ownership costs, and consumers' expectations of faster and more comfortable service with more affordable costs are the marin drivers of consumers to use car sharing services. In addition, it is also important that consumers support sustainable modes of transportation that cause less damage to the environment, and companies' efforts to develop business models that contribute to the environment by reducing air pollutions. Although studies are limited in sharing economy area in Turkey, they have mostly been done in the field of tourism and accommodation services. Researches show that car sharing services in Turkey, especially in big cities, are increasingly being used and preferred again. The study aims to propose a model for determining the factors affecting consumers' usage intention in Turkey and to debate the proposals for the future of car sharing services in Turkey.


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