The Use of Social Media at the Workplace and Employees' Innovative Behaviour Among the Milennials

Roshayati Abdul Hamid
Universiti Kebangsaan Malaysia

Abstract

Innovative success is able to realise organisational effectiveness in answering to the challenge of globalisation. The main contributor to organisational innovation are employees who have creative ideas and innovative behaviour. Several past studies have identified the drivers to employees’ innovative behaviour that focuses on the individual factor and organisational context. However, this study emphasises on the importance of the use of social media at the workplace in motivating employees’ innovative behaviour based on the Technology Acceptance Model. The use of social media has led to a change in organisational management, starting from the creation of a business model to the convenience of communicating, cooperating, searching for information and sharing knowledge. The year 2020 aims to witness the Millenials starting to dominate the vocational world and pioneering the organisational innovation. The milennials are raised in line with the technological advancement, and they are comfortable dealing with various kinds of technology at work. Thus, the objective of this study is to test the use of social media that can instil innovative behaviour among the milennials at the workplace and the millenials’ job characteristics as the mediator of the relationship. The data collection method is done through the online distribution of the questionnaire to employees aged between 25 and 40 years old in several public and private organisations in Malaysia. The data obtained was tested using the partial least squares structural equation modeling method and the study outcome shows that there is a significant relationship between the use of social media at the workplace and the milennial employees’ innovative behaviour, and the milennials’ job characteristics serve as the partial mediator of the relationship. This study is able to add empirical evidence to the body of knowledge about the advantages of the social media in forming the innovative behaviour of the employees, and in practice, the organisation has to be sensitive to the pattern of work carried out by the milennials which is consistent with the technological advancement. Keywords: Sosial Media, Innovative Behaviour, Millennials, Technology Acceptance Model


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